BMA Monthly Luncheon - Hope is Not a Strategy for Tough Times

Hope is Not a Strategy for Tough Times - How Smart Marketing Can Deliver Results
Presented by James F. Dawson, CBC
President
Dawson Marketing Group
Southlake, TX

Meeting Date: Monday, May 19, 2008
Pre-Registration ends on Friday, May 16th.

Please RSVP early as we are expecting a large turn-out.

As the media reports more "doom & gloom" gas prices, mortgage rates, fears of inflation and more, marketers are faced with a dilemma:
? To hunker down, cut spending and wait for the storm to pass, or
? Stay the course and hope against hope that things change for the better?

On Monday, May 19, we will step back and take a 360 degree view of marketing in today?s challenging times by looking to see what respected marketing studies from the Harvard Business School and Marketing Science Institute have long heralded as the error in short-term cuts at the expense of long-term gains and the negative impact on brand value; look to see how the present market situation can be viewed as an opportunity to make inroads in new or existing markets; and establish why the cut backs will leave a far less cluttered and competitive marketplace. Find out:
1. What should marketers do to balance short-term issues with long-term needs?
2. How can you take a ?smart approach? to marketing, to stay the course and not mortgage the future?

Attend the BMA luncheon and we guarantee you?ll leave with tangible marketing suggestions and ideas you can implement immediately. Of course, if your strategy involves hope, maybe you can hope your competition won?t attend this event.

About the Speaker:
An award-winning marketer, Jim has developed marketing and promotional programs for General Motors, Anheuser Busch, Verizon, American Express Travel, the World Trade Center Boston, the Harvard Medical School, Shell, Texaco, Hyundai, Boston University and others. On the corporate side, he has held marketing and advertising leadership roles with Liberty Mutual, DuPont, and The Kendall Company, a former division of Colgate Palmolive.

Organizations including the New England Direct Marketing Association, the Medical Marketing Association, International Association of Business Communicators, and the Health Care Exhibitors Association have recognized programs he developed with various awards. Publications such as Marketing News, Exhibitor Magazine, Sales and Marketing Magazine and Crain?s New York Business Daily have featured articles pertaining to campaigns he created. The Trade Show Exhibitors Association recognized a program he created with the Most Remembered Exhibit of the Year Award, and the Public Relations Society of America and Retail Merchants Association awarded him a Best Promotion of the Year Award.

A journalism graduate of Northeastern University, Jim interned at local newspapers and the Boston Globe. He later earned a Certified Business Communicator (CBC) designation from the Business Marketing Association, a masters-level certification in marketing achieved by less than 5% of professionals nationwide.
An active leader with professional organizations, Jim is immediate past-president of the Dallas-Fort Worth Chapter of the American Marketing Association (AMA), a member of the Dallas Advertising League, the North Texas District Export Council, the Southlake Executive Forum, the Southlake & Colleyville Chambers of Commerce, and the BAP Mentoring Program at Southern Methodist University. He is a past-president of the Boston Chapter of the AMA, the Business Marketing Association, and the Trade Show Exhibitors Association.

Meeting Date and Location
Monday, May 19, 2008
11:30 - Meet & Greet
12:00 - Program and Lunch Begin

The DoubleTree Hotel Dallas
4099 Valley View Lane
Dallas, TX 75244
972-385-9000

Members w/ RSVP $30.00
Members w/o RSVP $35.00
Guests w/ RSVP $40.00
Guests w/o RSVP $45.00
To Register, visit -
http://www.bmadfw.org...