Past meeting
Business Marketing Association: Product Marketing Roundtable May Meeting
Meeting Description
Who
- High Technology Product Marketing/Marketing professional who want to learn about latest trends/techniques in high tech marketing
Why
- Meet new people; learn from an industry vetran
Organized by
-
"We have our own private meeting room within the restaurant"
--Niti Agrawal
Details
Please join me for the next meeting of the monthly Business Marketing Association Product Marketing Roundtable on Thursday February 21,
2008 at 8:30 am to 10 am at Scott's Seafood in Palo Alto.
Topic: Behind the Scenes at HP: Building Brands to Drive Profitable Growth
Today HP is firing on all cylinders - It has wowed Wall Street and customers with products, profits and innovative marketing. The company is the worldwide leader in PC sales. HP has leveraged its brands, HP, Compaq and newly acquired Voodoo to create sales growth and market momentum - across the globe.
Join Steve Hoffman, Director of HP's Personal Systems Group Worldwide Marketing, to learn the inside story of how HP re-energized the Compaq brand, acquired in 2002, to rapidly expand its presence in the value segment of the PC market. Steve led an internal "skunk works" project to cost effectively build the new Compaq brand and implement it across all regions.
By providing global guidance, but enabling local/regional creativity, HP created a compelling, innovative new brand concept.
Speaker's Biography:
Steve Hoffman, Director of Executive Communications and Strategic Marketing, HP
Steve Hoffman is the director of executive communications and strategic marketing for HP's $36B Personal Systems Group. He works closely with the executive team and broadly across the organization to help convey the group's strategy and performance to customers, investment analysts, industry consultants, partners and employees. In addition, he spearheads brand strategy for the Compaq consumer business worldwide.
Hoffman joined HP in 1988. In that time, he has held positions in strategic planning, business development, product management, marketing operations, marketing communications and human resources. He has been involved in businesses as diverse as interactive television, commercial servers, printed circuit board manufacturing and personal computing.
Hoffman previously worked in the non-profit sector at the United Way and lectures at Santa Clara University's Leavey School of Business. He holds an MBA from Harvard Business School and a BA in English with creative writing from Stanford University.
Roman Zhovtulya
