If you haven't at least started looking at your analytics month over month to spot trends and set goals, make it your mission in 2009! The best way to stretch your marketing dollars further this year, is to understand how you can get more from traffic you're already getting!

Register at www.iimaonline.org

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"I don't have time, what can a do in a couple hours a month?" a lot according to John Hossack of VKI.

With so much information, getting started on analytics in a focused manner can be a real challenge. The Google Analytics 101 Workshop is designed to help you understand analytics, set priorities, benchmarks and goals.

What You'll Learn:

- Overview of google analytics
- Where to start - Implementation check list
- What are my critical metrics- top 5 metrics I should know every month
- What are the most important reports I should be looking at
- The importance of segmentation & period/period comparisions
- What are the numbers telling me?
- How do I execute a strategy around taking action based on the data

We are expecting this to sell out, so book early!

Speaker

John Hossack
Senior Partner & Analytics Practice Leader
VKI Studios, Vancouver, Canada

Mr Hossack has been helping companies worldwide to help improve their performance and revenue in their online channels. John’s passions and much of his time are spent focusing on analytics, usability, and conversion testing with the goal of improving user experience and business conversion rates. John has presented at eMetrics Summit, Web Analytics Association events, and numberous webinars. John is currently a partner at VKI Studios, a Vancouver based performance optimization firm, as well as the President of the International Internet Marketing Association. Prior to getting involved with the web John was a Treasury Manager and currency trader.

Early Bird Fees (Save $20 and register early):

Members: $50
Non Members $70

Join IIMA and get your first event FREE: Click here to join IIMA now!